Get Linked On LinkedIn: 5 Ways to Build Connections To Advance Your Company

Information in this blog post was obtained from Moz, Social Media Examiner, and Sprout Social.

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LinkedIn is a great resource for gaining connections with professional contacts. But how do you intentionally create connections that will not just make your profile look popular, but will actually add value to your business? Through the use of the smart tips below, one will better understand the value of connections, and how to build them from the ground up.

The Larger The Network, The Better

Believe it or not, size does matter when it comes to how many connections you have on LinkedIn. According to an article on Moz.com, the LinkedIn algorithm is an open box, meaning that likes and interactions can bring a post a long way (Kim, 2019). Knowing this it is easy to conclude that more connections equal more likes, leading to More second and third-degree connections being made.

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Interact Frequently With Your New Connections

Not only is making several connections a priority but also interacting with those connections goes a long way. According to an article from Social Media Examiner, starting relationships with new connections by joining in on conversations on popular posts, commenting on their personal posts finding common ground on trending subjects can help engage your connections in what your purpose and drive are. Focus on two to three connections at a time to keep it personal and straightforward. Social Media Examiner also suggests joining and participating in groups within your niche and engaging in the group's posts to connect with people who are passionate about your business and can potentially become investors or customers.

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Understand Your Target Audience

Your connections are not just colleagues but should be used as a targeted audience. According to sproutsocial.com, LinkedIn is strong in B2B marketers, but can also be great for B2C. as many on the platform are higher-educated and higher-earning users with serious purchasing power (Gomez, 2021). By creating connections with those in your target audience, you can create a relationship that seems more personal as they are able to join in behind the scenes.

References

Gomez, R. (2021, May 26). How to use LinkedIn for business beyond marketing. Sprout Social. https://sproutsocial.com/insights/linkedin-for-business/.

Kim, L. (2019, Jan. 24). 3 Unusual Hacks to Dramatically Up Your LinkedIn Game. Moz. https://moz.com/blog/3-unusual-hacks-dramatically-up-your-linkedin-game.

Yankovich, K. (2015, July 13). 8 Ways to Grow Your LinkedIn Connections. Social Media Examiner. https://www.socialmediaexaminer.com/8-ways-to-grow-your-linkedin-connections/.