Instagram, Snapchat, and Beyond: Where to Start with Influencer Marketing in 2025
- Chase Schmidt
- Apr 28
- 3 min read
Information for this blog post was obtained from Sprout Social.
If you are getting ready to jump into the marketing world, you have probably heard a lot about influencer marketing. But with so many choices — Instagram, Snapchat, TikTok — it can feel a little overwhelming, especially when you already have school, homework, and maybe even a job to handle.
The good news? You don’t have to know everything right away. You just need a smart place to start. Let’s take a look at where influencer marketing is going in 2025 and how you can start using it now — for class projects, internships, or even your future career.
Why Influencer Marketing Matters in 2025
Today, people trust influencers more than regular ads. Whether it’s on Instagram or Snapchat, real people sharing real stories get more attention than fancy commercials.
For students like you, learning about influencer marketing is important. It shows you how brands connect with people today — especially younger people who spend more time on social media than watching TV or reading magazines.
Instagram Influencer Marketing: A Strong Foundation
Instagram is still one of the top places for influencer marketing in 2025. It’s all about quick videos like Reels, fun Stories, and casual posts that don’t feel too scripted.
One big tip? Think smaller. Micro-influencers — people with fewer than 100,000 followers — often do a better job because their followers trust them more. Brands love working with these influencers because they get real results.
Instagram also has new tools like Branded Content Tags and Collab posts. These make it easier and more honest for brands and influencers to work together — skills that will help you in your future internships or jobs.
Snapchat Influencer Marketing: A Hidden Advantage
Snapchat is not just about funny filters anymore. In 2025, Snapchat creators — called Snap Stars — have a lot of power, especially with Gen Z and young millennials.
If you want to show off smart marketing skills for a project or campaign, think about using Snapchat’s Spotlight videos and AR Lenses. They give you fun and creative ways to reach people in a space that feels more personal and less crowded than Instagram.
Snapchat’s big advantage? It’s real, relaxed, and not too "salesy" — great for brands that want to feel authentic.
Influencer Marketing Tools That Make a Difference
As a student, you don’t have a lot of extra time. That’s why using influencer marketing tools can really help.
Discovery tools help you find influencers that match your brand goals. Management tools help keep track of posts, deadlines, and payments. Analytics tools show you what’s working and what isn’t, which is really impressive when you need to explain your campaign results to teachers or future bosses. Some good tools to check out are Upfluence, Aspire, or Instagram’s own Creator Marketplace.
Choosing the Right Platform for Your Brand
Here’s an easy rule: Go where your audience spends their time.
If your audience likes beautiful pictures and bigger stories, Instagram is a good choice.
If your audience is younger, likes casual content, and wants real connections, Snapchat might be better.
Pick one platform to start. Learn it really well. You can always add more later.
Final Thoughts: Build Partnerships, Not Just Promotions
Influencer marketing is not about being perfect. It’s about being real.
Whether you are sharing a project idea in class, starting an internship, or planning your first real marketing campaign, remember: the best influencer marketing comes from trust, creativity, and real connections.
Stay curious. Stay creative. Don’t be afraid to start small — you are learning skills that brands really need today.
Disclaimer: No AI was injured in the production of this content. AI (ChatGPT) was used as a tool to supplement, enhance, and make suggestions in writing this blog post.
Resources
OpenAI. (2025). ChatGPT (April 2025 version) [Large language model]. https://openai.com/chatgpt
Sprout Social. (n.d.). Instagram influencer marketing: How to work with influencers. Sprout Social.
Sprout Social. (n.d.). Snapchat influencer marketing: How to drive results on Snapchat. Sprout Social.
Sprout Social. (n.d.). Influencer marketing tools: How to choose the best platform. Sprout Social.
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