Optimizing Content on TikTok

Information in this blog post was obtained from Hootsuite, SproutSocial, and NP Digital.

Image Courtesy of Solen Feyissa

A How-To Guide on Gaining and Keeping Your Following

With over 1 billion users across the world, TikTok has become one of the most common and popular forms of social media. It has become easier than it ever has to gain virality on TikTok with the varying algorithms and trends. But just because you can quickly gain a following on TikTok, doesn’t mean that it’s easy to keep it. Often times, we see creators gain a huge following on TikTok, they have this viral moment, they make an outrageous amount of money for a few weeks or months, they blow through all the money that they make, and then they are left with a few thousand followers and hardly anything to show for their short period of success.

Below is a How-To Guide on optimizing your content on TikTok to gain and keep your following. First, we will cover different tools within TikTok that you should be using, second, we will discuss when the optimal time to post is, and lastly, how to post content that doesn’t waste your and your viewer’s time.

TikTok Tools to Boost Your Marketing Strategy

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TikTok is one of the fastest growing social media platforms, meaning that there are so many opportunities to reach your audience, but that also means there is plenty of competition! With some of the tools listed below, we are sure that these strategies will help set you apart.

Like many platforms, there are outside tools that help with the content creation process. Though they are not required, it sure makes the content creation process easier and more streamlined. Some of the major tools that help with this process include:

Hootsuite: You can easily schedule videos and content to be posted, it knows when the optimal time to post content is, creates captions with use of hashtags, and can even give you different content ideas. The downside to this, is it costs $99 per year.

TikTok Studio: The creators of TikTok created TikTok Studio to help creators make even better content. Though many of these features are in the TikTok app, this app allows you to “bulk-upload,” it provides you with more insightful analytics, and better content management capabilities. The bonus to this, it’s completely free!

For more information about editing within the TikTop app, check out my colleague Bailee's post.

CapCut: Capcut is widely used by many creators, allowing for a more streamlined video editing process. CapCut is owned by the same parent company as TikTok, so it truly makes the editing process so seamless. It also allows for adding in fonts/captions, as well as stickers. The CapCut Limited Access is completely free, other, more extensive plans can be up to $90 per year.

These are just a few of the vital tools needed to help with making TikTok Content Optimization. To learn of 29 other “tools” that you can be using, follow the link listed below to read: 32 TikTok Tools to Boost Your Marketing Strategy In 2025.

Optimal Times to Post Content on TikTok

Audiences are drawn to short and engaging video content. TikTok is a perfect platform to engage with a younger and highly active demographic. With this, there is an optimal time to be posting content. Understanding when to post allows you, as a content creator to maximize your visibility, boost your engagement, and capitalize on the current trends.

So, when is the best time to post on TikTok? According to SproutSocial, the listed days and times below, are the optimal times to post content on TikTok.

• Tuesdays: 5 p.m.

• Wednesdays: 2-5 p.m.

• Thursdays: 3-5 p.m.

• Best days to post on TikTok: Wednesdays

• Worst days to post on TikTok: Sundays

Image Courtesy of Icons8 Team

With TikTok receiving over 2.65 billion visits on a monthly basis, it is crucial to understand and utilize these optimal posting times. Once you gain a strong understanding of how different TikTok trends evolve, you can use the platform to create proactive marketing strategies, rather than just participating reactively. To learn more helpful tips and tricks, check out the link listed below for SproutSocial.

Ensuring Your Time Creating Content is Not Wasted

You may be struggling with your TikTok engagement, but did you realize, on a daily average, there are over 1.1 billion fresh and new pieces of content being published? This is between just six social media sites! With so much content being distributed, what are the things that you should avoid to ensure engagement for optimal content?

Some of the most notable time wasters that Neil Patel with NP Digital noted are:

First, is seeing what other content creators post and following exactly what they have done. It’s not new or fresh content; it has been seen before and has probably been replicated before.

Second, is posting so much content in a day and hoping that just one will stand out or do really well. The “junk” content bogs down the good content, weighing down your algorithm and it won’t get the push that it should.

Image Courtesy of Dan Meyers

Key Tip: You can make multiple “junk” posts on X (formerly Twitter), you can see what does well on there and what does not, then take the successful content and post it to other socials. X is the only algorithm that doesn’t penalize you for “junk” posting.

Third, posting overly produced content. This will have the opposite effect, of what you might think that it would. Just because your content looks nice and is well polished, doesn’t mean that it’s good content. According to Neil Patel, and the study that they conducted, spending an arm and a leg on production not only wastes time, but also money. Don’t think that you cannot have great content without it being fully produced!

For more helpful tips and tricks, check out NP Digital.

Conclusion

In conclusion, understanding how to optimize content on TikTok is not black and white. There are numerous details that go into creating the perfect content. A few key details that were outlined in this post are: first, using TikTok tools to help boost your marketing strategy, second, understanding the optimal times to post your content, and lastly, ensuring that your time creating optimal content is not wasted. We hope that you have learned How-To post optimal content on TikTok, that helps you gain and retain your following!

Resources

West, C. (2025, February 27). 32 TikTok tools to boost your marketing strategy in 2025. Hootsuite. April 6, 2025, https://blog.hootsuite.com/tiktok-tools/

Keutelian, M. (2025, March 28). Best times to post on TikTok in 2025. SproutSocial. April 6, 2025, https://sproutsocial.com/insights/best-times-to-post-on-tiktok/

Patel, N. (2025). You’re Wasting Your Time Creating Social Media Content. NEILPATEL by NP Digital. April 6, 2025, https://neilpatel.com/blog/wasting-time-social-media/