TikTok Beauty Influencers: Part 3 – How to Get Public Relations as a Beauty Influencer

Information for this blog post was obtained from Pretty Little Marketer, HubSpot Marketing Blog, and Social Media Today.

Image Courtesy of Unsplash

After building your brand and gaining traction on TikTok, the next exciting step as a beauty influencer is receiving PR packages—those coveted free products from top beauty brands. But how do you get there? As a marketing student exploring the creator economy, I’ve found that intentional branding, strategic PR outreach, and audience engagement are essential to unlocking PR opportunities.

In this guide, we’ll explore how to effectively position yourself to land PR packages using content creation, influencer platforms, and smart outreach strategies—backed by insights from industry leaders.

What Are PR Packages and Why Do They Matter?

Public Relations (PR) packages are curated product bundles that brands send to influencers in exchange for promotion and exposure. These packages serve several important purposes:

• Product Launches: PR packages help generate excitement and awareness around new product releases.

• Brand–Influencer Relationships: They foster long-term partnerships between influencers and brands.

• User-Generated Content: Influencers provide authentic content and testimonials that resonate with audiences.

• Cost-Effective Promotion: Brands gain wide visibility at a relatively low cost by working with the right creators.

How to Prepare Yourself for PR Success

1. Build a Strong Personal Brand Your personal brand is the foundation of your influencer journey. It's how you differentiate yourself and attract brands.

Start with:

• A clear and unique niche

• Consistent aesthetic and messaging

• A professional and updated profile on TikTok and other social platforms

2. Create High-Quality, Consistent Content

Brands look for creators who can produce high-performing, polished content on a regular basis. Here’s what helps:

• Post 2–4 times per week

• Create niche-focused beauty tutorials, reviews, and unboxings

• Engage with your audience through captions, comments, and calls-to-action

3. Tag Brands and Use Strategic Hashtags

Organic brand mentions are an effective way to get noticed. Always:

• Tag brands in your videos and descriptions

• Use relevant hashtags like #PRPackage, #Gifted, #BeautyTikTok, and specific brand tags

• Highlight how you use their products in real life

4. Leverage Influencer Discovery Platforms

Platforms like Influenster, Octoly, and MagicLinks help micro and mid-tier influencers access PR programs. Tips:

• Complete your profile with your preferences and linked socials

• Regularly post reviews and product content

• Look out for opportunities like Influenster's VoxBoxes, curated product drops matched to your profile

  
  

  “Modern PR is about building real relationships—not just broadcasting. Influencer platforms provide the tools to make that possible.”— HubSpot Marketing Blog, 2024

5. Build a Media Kit to Reach Out Directly

Once you’ve built some credibility, don’t wait for brands to find you—reach out yourself. A media kit is essential and should include:

• Your bio and niche

• Follower count and engagement rates

• Samples of your best content

• Previous brand partnerships (if any)

• Contact information and links to your platforms

  
  

6. Focus on Engagement Over Follower Count

Brands care less about your follower count and more about how influential you are. Build a loyal, trusting community that interacts with your content.

• Encourage comments and responses

• Use TikTok’s interactive tools (polls, lives, Q&As)

• Respond to your audience regularly to build rapport

  
  

Conclusion: Turning Influence into Opportunity

Landing PR packages isn’t just about going viral—it’s about being intentional, strategic, and professional. With a strong brand, consistent content, and proactive outreach, you can move from creator to collaborator. Platforms, media kits, and real audience engagement are your keys to standing out in today’s influencer-driven PR landscape.

As PR continues to evolve through social media, those who show authenticity and value will rise to the top.

Want to learn more about PR? Check out Olivia's Blog Post.

Disclaimer: No AI was injured in the production of this content. AI (ChatGPT) was used as a tool to supplement, enhance, and make suggestions in writing this blog post.

References

OpenAI. (2025). ChatGPT (May 5 version). https://chat.openai.com/

HubSpot Marketing Blog. (2024). Public relations: What it is and how to do it. https://blog.hubspot.com/marketing/public-relations

Pretty Little Marketer. (2024). Establishing your personal brand. https://www.prettylittlemarketer.com/blog/establishing-your-personal-brand

Social Media Today. (2024). Social media revolutionizes public relations. https://www.socialmediatoday.com/content/social-media-revolutionizes-public-relations