Top AI Tools for Social Media Marketing in 2025
- Kyan Offutt
- Apr 14
- 5 min read
Information in this blog post was obtained from Sprout Social, Semrush, and Marketermilk.
AI (artificial intelligence) is the newest tool you can use in 2025 for social media marketing. It’s important to use resources at your disposal, and AI can be your best friend if you know how to use it. In this blog, I’m going to review some of the best AI for social media marketing. This includes using AI to keep up with social trends, personalized user experiences, and much more. Many of these are free AI tools and can improve and automate your marketing. I use all these tools in my own everyday life and highly recommend you give them a try as well.
Using AI to Keep Up with Social Trends
There are many AI tools that can help you get ahead of other social media marketers in 2025. One of my favorites is Sprout’s Recommend by AI Assist. This AI tool allows you to generate effective keywords for listening topics. This is an example of how you can utilize AI to listen to social trends.
AI-powered listening tools like Sprout’s use and analyze real data to help you get a deeper insight into your audience’s preferences and insights. These types of AI use social media platforms like Reddit forums and review websites like Trustpilot. Using real data helps you to stay up to date with ever-evolving consumer wants and needs.
According to Annette Chacko with Sprout Social, using AI-powered listening tools is the most efficient way to peak engagement times and stay in the loop with the newest viral trends in 2025. Start using and implementing AI listening tools to fine-tune and enhance your marketing and content strategies. Using these AI listening tools is one of the easiest and most effective ways to help your social media marketing improve.
Identify Influencers and Brand Advocates
I find myself deciding between different companies and brands based on who influences their content. In this day and age, we spend over half of our day on social media looking up to different influencers. This correlates with our shopping and decision-making habits as well. It’s very important to select the right influencers who fit your brand, but in the past, this has been very difficult for companies to do.
According to Sprout Social’s 2024 Influencer Marketing Report, 49% of consumers make purchases at least once a month just because of an influencer's posts. It also says that 86% of consumers make a purchase inspired by influencers at least once a year. As you can see by these numbers, it’s crucial to select an influencer who will benefit your marketing strategy.
With AI social media platforms like Sprout Social Influencer Marketing, you can easily identify influencers who align with the values of your brand. AIs like this align your audience with your values and select the right influencers based on that data. They also provide key analytics about your audience's demographics, audience alignment, and engagement metrics, which help ensure positive relationships with influencers and the audience.
Personalize User Experience
AI can deliver highly customized content and ads that it based on user preferences, past interactions, and behaviors. It can also help capture higher engagement by personalizing your content. According to Annette Chacko with Sprout Social, the Atlanta Hawks used insights from Sprout to understand what type of content themes resonated with their audience the most during All-Star Weekend. They used the data to create content benchmarks to assess performance and growth. This data helped them capture an audience growth of 170% on Facebook and get a 127% growth in video views. They were able to increase those growths in just 3 weeks, which shows you how beneficial personalized user experience is in marketing.
Semrush Copilot
Semrush Copilot is an AI assistant that monitors the SEO (search engine optimization) performance of your website. It then gives you personalized recommendations and suggestions to improve performance. You do have to pay for Semrush’s Copilot in the Semrush subscription, but it can be well worth the cost.
Semrush Copilot offers many features including:
Daily alerts
Prioritized lists
Competitor insights
New opportunities
Personalized suggestions
Daily alerts send notifications of technical issues so you can change them before they affect your SEO rank. Prioritized lists can tell you where to focus your efforts, and make sure you prioritize fixes that can make the biggest difference. Semrush Copilot can also give you competitor insights which I find to be very useful, and one of the reasons I would recommend Semrush Copilot. It provides insights into competitor’s SEO ranking, which can help you outsmart your competitors. Semrush Copilot also offers new opportunities that can be very beneficial. According to Marilyn Wilkinson with Semrush Blog, Semrush’s Copilot can give keyword suggestions and link-building ideas to enhance your SEO strategy. It also offers personalized suggestions on the website that can guide you on which Semrush tools can help improve your SEO results.
Hemingway App: Content Editing Made Easy
The Hemingway App makes your writing more bold and clearer. I find it very useful as a student because often I find it hard to write in a professional manner. The app highlights lengthy and complex sentences and shortens them for you to make them easier to read. I can't recommend this tool enough, and I’m going to start using it more in my own writing and blog posts.
The app is named after the writer Hemingway, who was known for writing in concise sentences. I found this very interesting, and that is exactly what the app does. Hemingway also gives you a readability score. This can be very helpful to reach large target audiences and make sure it’s clear and concise. Grade 9 or lower is considered ideal, and it’s very easy to check your readability score in the Hemingway App.
The best part about Hemingway is that it is free. This is an app everyone should utilize in their social media marketing. From blog posts to writing marketing plans, the Hemingway app can help make it clearer and concise. For more information, check out the article by Marketer Milk Team.
Enhance Customer Care
According to Sprout Social Index 76% of consumers appreciate when companies prioritize customer support. I personally care a lot about customer satisfaction as well, and I think a lot about how a company helps customers when needed. AI tools for social media can help your teams provide support quickly, efficiently, and accurately to customers in a short amount of time. Customers who feel like they’re getting help will be very appreciative of this.
Tools like AI Assist help support teams customize responses for personalized support. Sprout enables companies to turn their social media into powerful tools that can help greatly with customer satisfaction and loyalty. This is all made possible through AI and automation processes that are personalized to your business. At the end of the day, customers are everything to a business, so it’s important to prioritize customer support.
Conclusion
AI (artificial intelligence) is the newest tool you can use in 2025 for social media marketing. AI is here, and it’s here to help improve your social media marketing. From using AI to keep up with social trends to enhancing customer care, AI empowers marketers to work smarter, not harder. Understanding AI and the various tools it offers will significantly benefit your business, marketing skills, and overall ability to perform at high levels. I hope you found this article helpful and can start using these AI resources to grow your marketing skills.
Read my colleague Abiodun's article for more information on how AI can improve your marketing.
Resources
Chacko, A. (2024, March 27). AI in social media: How AI is shaping the future of social media marketing. Sprout Social. https://sproutsocial.com/insights/ai-social-media/
Marketer Milk Team. (2024, November 15). 25 best AI marketing tools I’m using to get ahead in 2025. Marketer Milk. https://www.marketermilk.com/blog/ai-marketing-tools
Wilkinson, M. (2024, February 2). 10+ best AI content creation tools for 2024. Semrush. https://www.semrush.com/blog/ai-content-creation-tools/
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